Within the next four years, estimates show that an average of 20.9% of all marketing budgets will be spent on social media. Managing your brand on social media can be a daunting task. Campaign metrics from Facebook, Twitter, Instagram, LinkedIn and other platforms often focus on “vanity metrics,” such as the number of likes and retweets, making it difficult to gauge how successful your campaigns are in furthering your most critical business goals.
A company’s return on investment, or ROI, is the central metric that businesses generally use to determine whether the benefits of an investment have outweighed the cost. So, how do you measure ROI with social media? In simple terms, first you must identify the goals of your campaign and decide what metrics you need to measure, then collect the data and analyze. Here are a few steps to help get you started:
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In How to measure the success of your Twitter outreach campaigns, we introduced Twitter analytic functions, enabling you to better understand what is being said and shared, by whom, about any topic on Twitter.
Everyone knows a tweet needs to reach enough people in order to resonate effectively. This tutorial will teach you how to dig into Twitter reach metrics in order to discover how content is being spread and how it has changed over time within your Netvibes Premium Dashboard.
With Social Analytics (available for Netvibes Premium dashboards), you can easily explore your social data and generate custom charts in just a few clicks. Answer questions like: What is being said about my brand online? Do people like our new product?
Twitter analytic enabling you to measure more metrics and better understand what is being said and shared, by whom, about any topic.