In Part 1, we discussed how the new Theme Recognition worked and saw an example of how to find Insights via digging into Themes. In this Part 2, we’ll explore another way to find Insights: By analyzing Theme Trending.
So, let’s go back to our example:
The BPI (Banque Publique d’Investissement) who, through our QIO (Questions>Insights>Outcomes) is asking us:
“What are the trends and how do compare those trends between Silicon Valley and the French Ecosystem for 6 topics: Artificial Intelligence, IoT, Transportation, Drones, Smartcity and Security.”
We were looking for Insights on the latest Artificial Intelligence (AI) technics in the US within the News and Tech press in the past 3 months and got this Top Themes list:
1/ Theme Trending
Let see how those trends developed over the period of time we are analyzing:
Of course, AI is the top Theme. (Note Artificial Neural Network we discussed in Part 1 shows up)
For sake of this discovery, let’s focus on the top 3 themes and iPhone as it seems something happened week 9/11–17 and also add Russian language as it seems intriguing, doesn’t it?
Let’s get rid of AI and all others then:
Looking at Linear regressions, definitely, something happened in iPhone and Russian Language, while Smooth curves confirms those Top 3 Themes are strong.
2/ Finding Insights on iPhone
From the AI Top Themes app (screenshot at the beginning of this page), let’s dig into the iPhone theme for the period:
Something definitely happened week 9/11–17, let’s ask for the Theme Recognition for that week:
Got it! New iPhones that very week. New iOS as well. And it was also talks about Augmented Reality, Emojis, Siri, 4K resolutions, AI, Bionics, Inductive Charging, Apple Pay… Pretty accurate, isn’t it?
Here are 2 links from the app above:
We’ll add a Note to the chart (see at the end)
3/ Finding Insights on Russian language
From the AI Top Themes app (screenshot at the beginning of this page), this time, let’s dig into the Russian language theme for the period:
Something peaked week 9/25–10/1, with a ramp up the week before and down the week after but still active. Let’s ask for the Theme Recognition:
Well, clearly Russian language involves PotUS, the past Presidential elections and the US Senate Select Committee on Intelligence. Of course, we could dig on Propaganda and Disinformation but instead let’s dig into Social Media and here, instead of asking for Themes, let’s ask for the People involved:
PotUS, Mark Warner, Bernie Sanders, Adam Shiff, Barack Obama, Hillary Clinton, Jill Stein and Robert Mueller are all in the political sphere but:
2 are standing out: Mark Zuckerberg (Founder and CEO, Facebook) and Colin Crowell (Head of Global Public Policy, Twitter).
So, you guessed… let’s dig into both to see how they are linked to the Russian language theme:
Digging on Mark Zuckerberg gives us the following articles
Digging on Colin Crowell gives us those 2:
Reading those articles will confirm Facebook and Twitter are in the AI analytics as the Russian situation here is, precisely, how AI at both allowed Russians to buy ads to influence the 2016 US Presidential election.