Questions-Insights-Outcomes

[Transportation & Mobility] top motivators for Electric Vehicle purchasers?


  • What are the top motivators for Electric Vehicle (EV) purchasers by OEM?


  • Chevrolet Bolt
    is popular with customers for meeting its range estimation and described as competitor to hot hatch market
  • BMW i3
    is described as a sporty drive when in electric mode, drivers still enjoy driving even an EV
  • Nissan Leaf
    is seen as the best value entry to an EV, second hand market is strongly encouraging first time EV buyers
  • Tesla 
    software upgrades at purchase remain hugely popular with customers.


  • Powerpoint
    to convey insights to product planning group to integrate into next generation model requirements.

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