How-to

How to measure the success of your Twitter outreach campaigns

With Social Analytics (available for Netvibes Premium dashboards), you can easily explore your social data and generate custom charts in just a few clicks. Answer questions like: What is being said about my brand online? Do people like our new product?

Twitter analytic enabling you to measure more metrics and better understand what is being said and shared, by whom, about any topic.


Universal Search is  more powerful than ever for slicing data and discovering valuable insights. You can filter out Tweets and analyze the relationship between tweets, retweets and replies to help improve your social strategy.

This is particularly useful for drilling down into your audiences, so you can get more info about the resonance of Tweets and perform more accurate searches. For instance, you can easily analyze your campaign performance and compare Owned Media (your own corporate Twitter accounts) versus Earned Media (organic tweets generated by other users).

In addition, Twitter conversations are beautifully showcased in a design for Netvibes’ easy-to-use native reader.


Here are some sample questions you can easily answer with your Netvibes Premium dashboard in a few clicks:

    • How many replies did my Twitter account get?

Create a what it’s said chart with the following query: twitter_in_reply_to:@me

    • How many replies did my competitor’s Twitter account get?

Create a what it’s said chart with the following query: twitter_in_reply_to:competitor

    • Who replies to me the most?

Create a top authors chart with the following query: twitter_in_reply_to:me

    • Who engages most frequently on this topic?

Create a top authors chart with the following query: topic

    • Are my replies mostly positive or negative in sentiment?

Create a How it’s perceived chart with the following query: twitter_in_reply_to:me

    • Show me the people who engage the most with my brand

Create a top authors chart with the following query: me AND NOT twitter_author:me

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