Within the next four years, estimates show that an average of 20.9% of all marketing budgets will be spent on social media. Managing your brand on social media can be a daunting task. Campaign metrics from Facebook, Twitter, Instagram, LinkedIn and other platforms often focus on “vanity metrics,” such as the number of likes and retweets, making it difficult to gauge how successful your campaigns are in furthering your most critical business goals.
A company’s return on investment, or ROI, is the central metric that businesses generally use to determine whether the benefits of an investment have outweighed the cost. So, how do you measure ROI with social media? In simple terms, first you must identify the goals of your campaign and decide what metrics you need to measure, then collect the data and analyze. Here are a few steps to help get you started:
Join us for a brief demonstration. We will show you how social media listening is applied to strengthen decisions of private equity investors, management teams, venture capitalists, growth & acquisitions, and non-profit capital groups.
Time: 26th September 2017, 11 am PDT / 8 pm CEST
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Social Selling is the process of using social media to engage with prospects and build relationships that later lead to sales, partnerships and other favorable outcomes.
Netvibes dashboards can help you to execute and analyze your Social Selling initiatives in order to successfully reach your business goals. Share a link through Netvibes and analyze successful publications, effective social networks and how often content is clicked (among other metrics). By better understanding your social reach, you can improve your sales and content marketing strategies and reach target audiences more effectively.