All Posts By



How to measure ROI for social media?

Within the next four years, estimates show that an average of 20.9% of all marketing budgets will be spent on social media. Managing your brand on social media can be a daunting task. Campaign metrics from Facebook, Twitter, Instagram, LinkedIn and other platforms often focus on “vanity metrics,” such as the number of likes and retweets, making it difficult to gauge how successful your campaigns are in furthering your most critical business goals.

A company’s return on investment, or ROI, is the central metric that businesses generally use to determine whether the benefits of an investment have outweighed the cost. So, how do you measure ROI with social media? In simple terms, first you must identify the goals of your campaign and decide what metrics you need to measure, then collect the data and analyze. Here are a few steps to help get you started: Continue Reading


Webinar: Understanding uncertainty with Social Analytics

Join us for a brief demonstration. We will show you how social media listening is applied to strengthen decisions of private equity investors, management teams, venture capitalists, growth & acquisitions, and non-profit capital groups.

Time: 26th September 2017, 11 am PDT / 8 pm CEST

Register for Netvibes Webinar

Can’t attend live ? You should still register !
We’ll be sending the recording after the webinar to all registrants.

Continue Reading


Social Selling: Share Links and Track Engagement Rates

Social Selling is the process of using social media to engage with prospects and build relationships that later lead to sales, partnerships and other favorable outcomes.

Netvibes dashboards can help you to execute and analyze your Social Selling initiatives in order to successfully reach your business goals. Share a link through Netvibes and analyze successful publications, effective social networks and how often content is clicked (among other metrics). By better understanding your social reach, you can improve your sales and content marketing strategies and reach target audiences more effectively.

Continue Reading


Webinar: How can retailers leverage the proliferation of online fashion sales?

The unmissable Netvibes Webinars continue! Join us for the next installment where we will use Dashboard Intelligence to analyze the data and show you how retailers can leverage the proliferation of online fashion sales.

  • How has the surge in online sales impacted traditional fashion retailers?
  • What are the expectations in online and offline customer experience?

You’ll also have an overview of the key upcoming fashion trends !

Time :  19th September 2017, 3PM BST/ 4 PM CEST/ 10 AM EDT

Can’t attend live ? You should still register !
We’ll be sending the recording after the webinar to all registrants.


Attend this free webinar to learn how you can use insights to :

Continue Reading